Packaging was once seen merely as a vessel to carry a product — only to be inevitably thrown away, or recycled. However, cutting-edge technologies like 3D printing, digital print and so on are redefining the role of packaging into an engaging and personalized consumer experience.
One such innovation making waves in the packaging industry is AR/VR. It offers benefits like:
Real life Application
AR-Enabled Packaging in Action by Australian brand 19 crimes Wine: Each wine bottle features a mugshot of a former convict. Consumers can download the free 19 Crimes Wine app and hold it up to the label on each bottle. AR technology animates the label, and each convict digitally comes alive to tell their story. https://youtu.be/9pjrl3ORqXM. This AR packing innovation increased their sales by 60% and brand value by 70%.
Technostacks is here to help you leverage the latest digital printing technologies that the industry has to offer, including AR-enabled packaging. If your brand is ready to make waves with AR, now is the time to dive in.