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The AR Roundup: April 2019

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Here is what happened in Augmented Reality between March 7 — April 15

Source: Snapchat (Landmarker at the TCL Chinese Theater in LA)


  • Shipments of AR/VR headsets will jump 54% to 8.9 million units worldwide this year, annual growth rate will accelerate to 67% over the next 4 years with shipments reaching 68.6 million in 2023 says IDC (Mobile Marketer)
  • 100 million people will shop with AR by 2020 according to Gartner (CNET)
  • Mobile AR industry will reach $3.4 billion this year, poised to reach $9.6 billion by 2020 according to SuperData Research (A-list)
  • Macy’s expands AR Try-On feature to over 1,000 brands (MobileMarketer)
  • Chinese growth in the next five years could see it dominate AR/VR long-term — and not by a small margin. China has the potential to take more than $1 of every $5 spent” in the industry globally by 2022 according to Digi-Capital. (Japan Times)
  • Scape announces it has succeeded in capturing our own version of Google’s Street View Imagery in over 100 cities around the world, spanning 5 different continents (Medium)

Featured Video: Coachella turns its Sahara Stage into a scene from Space



  • Epic Games Launches $100 Million Fund to Support 3D Experiences Created Using Unreal Engine (Next Reality)
  • Pearson is committing $50M to fund next-gen edtech startups (TechCrunch)
  • GFR raises $20M fund (VentureBeat)


  • Google Backs Mojo Vision’s ‘Invisible Computing’ Augmented Reality Platform in $58 Million Funding Round (Next Reality)

Platforms & Tools

  • Ario Technologies, Inc. Raises $1 Million in Seed Funding for Augmented Reality Software Platform (PR Newswire)
  • Affectiva raises $26 million to bring emotional intelligence AI to car safety systems (VentureBeat)
  • Alibaba acquires Israeli startup Infinity Augmented Reality (TechCrunch)
  • Scope AR Snags $9.7 Million to Expand Its Enterprise Augmented Reality Platform (Next Reality)
  • Augmented Reality Collaborative Platform Poplar Raises $500K (LinkedIn)

Applications & Solutions

  • WarDucks raises $3.8 million for augmented reality game studio (VentureBeat)

Featured Tweet: Mobile AR leaps forward with Babble Rabbit powered by



  • AT&T Begins Selling Magic Leap One Nationwide Online (Next Reality)
  • Vuzix Strikes Reseller Partnership with Verizon for Enterprise Customers (Next Reality)
  • Huawei is releasing smart glasses in collaboration with Gentle Monster (The Verge)
  • RealWear Announces That Shell Selects HMT-1Z1 and HMT-1 Hands-Free Computers for Field Workers (AP)
  • Disney and Lenovo may be launching a Marvel augmented reality headset (The Verge)
  • Analyst Ming-Chi Kuo suggests that Apple’s first pair of AR glasses could be ready early as middle of next year (MacRumors)
  • Oculus Job Posts Point to Facebook-built AR Headset on the Horizon (Road to VR)

Platforms & Tools

  • Snapchat launches Scan, its AR utility platform (TechCrunch) and ‘Landmarkers’ and other Lens Studio templates (Engadget)
  • Nvidia Says GeForce Now Will Enable Wireless Streaming VR/AR (UploadVR)
  • Unreal Engine 4.22 Adds HoloLens Remote Streaming Support (VR Focus)
  • Tobii launches eye-tracking SDK for AR and VR (VentureBeat)
  • Unity makes ARKit and ARCore development easier with AR Foundation (VR Focus)
  • North software update adds Lenscast and Wonderland to share experiences (Next Reality) and Spotify music control to its Focal smart glasses (MobileSyrup)
  • Magic Leap Adds New Multi-User & Sharing Features, Improves Hand Tracking in Latest Lumin OS Update (Next Reality)
  • Vuzix, VSee team up to try to bring back telemedicine via smart glasses (MobiHealthNews)
  • Mapbox Beta Gives Developers Tools for Integrating Augmented Reality into Car & Mobile Device Navigation Apps (Next Reality)
  • PTC unveils new product “Vuforia Capture” (ZDNET)
  • Streamlabs launches augmented reality face masks for Twitch streamers (VentureBeat)
  • Edgybees’s new developer platform brings situational awareness to live video feeds (TecCrunch)
  • Kognitiv Spark system to be used by Royal Canadian Navy (BetaKit)
  • Dent Reality announces ARkit-based SDK for indoor navigation (9to5 Mac)
  • Torch App Teams with 6D.Ai to Add Occlusion & Persistence to AR Creations (Next Reality)
  • 8th Wall Brings Image Targets to Its Web-Based Augmented Reality Platform (Next Reality)

Featured Quote: AT&T Bullish on AR

“We carry around these devices and they’re bigger than they should be… I say they go away,” Stephenson recently said to the Economic Club of Washington, DC. “It is conceivable that we’re going to be moving into a world without screens, a world where [glasses are] your screen. You don’t need any more form factor than [that].” ~ AT&T CEO Randall Stephenson (CNET)


Applications & Solutions

  • YouTube Stories adds Snapchat-like AR effects (CNET)
  • Google releases Lookout app for visually impaired and blind on Pixel devices (CNET), launches “The Big Bang AR” app (SyFy) and brings The Marvel Universe to Pixel’s Playground (Android Headlines)
  • Bose AR Apps arrive (Tom’s Guide)
  • VRAI Pictures launches spatial audio app Traverse (Engadget)
  • Posemoji app lets you use your body to create AR emojis and designs (Next Reality)
  • Microsoft Remote Assist Now Available for Android in Preview (Next Reality)
  • NBA Update Delivers Live Games & Player Comparison Stats in Magic Leap App (Next Reality)
  • Angry Birds Returns to Its Mobile Roots with ‘Isle of Pigs’ Augmented Reality Game (Next Reality)
  • Adventurous taps live actors and AR to take families on high-tech scavenger hunts (TechCrunch)
  • DeepMotion launches digital avatars for Samsung’s Galaxy S10 smartphones (VentureBeat)
  • Puppetoon AR app wants to democratize animation (Next Reality)
  • Morpholio lets you jump into a sketch with augmented reality (VentureBeat)
  • USA Today Enhances Notre Dame Fire Coverage with Augmented Reality Experience (Next Reality)
  • Shutterstock for iOS adds new ‘View in Room’ augmented reality feature (9to5 Mac)
  • Niantic reveals details of “Wizards Unite” AR game (The Verge)

Marketing Campaigns

  • Flow Debuts Augmented Reality Mirrors At Expo West (PR Newswire)
  • Puma’s QR Code-Covered Sneakers Put Augmented Reality at Center of Design (Next Reality)
  • Dior Adds AR Filter With Instagram (WWD)
  • Bobbi Brown Cosmetics experiments with Facebook AR ad (Glossy)
  • Bose brings audio AR shades and festival content to Coachella (Mobile Marketer)
  • Coachella Goes AR With Immersive Stage Experience (Variety)
  • 7-Eleven and BodyArmor team up on AR basketball experience (Mobile Marketer)
  • Miller Lite, Angry Orchard uncap AR-linked bottles (Mobile Marketer)
  • Jack Daniel’s turns bottles into pop-up books with AR app (Mobile Marketer)
  • ‘Game of Thrones’ Ice Dragon Lands on NYC’s Flatiron Building in New Snapchat Lens (Variety)
  • Snapchat and HBO Use AR at Game of Thrones SXSW Experience (AdWeek)
  • Magic Leap Teams with HBO & AT&T to Deliver Game of Thrones Experience (Next Reality)
  • Facebook is using AR to bring a massive mural to life (Engadget)
  • Warner Bros.’ Shazam is the first voice-activated AR Lens on Snapchat (Mobile Marketer)

Follow me on Twitter @TomEmrich. Got news to share, have feedback on The AR Roundup, or just want to chat? Email me at

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