Market Reality: Apple’s New AR Tools, Snap Spectacles Apps, Magic Leap Exec Shake-Up, & Microsoft’s Military HoloLens

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Over the past few weeks, Google, Snap, and Facebook have all taken their turns to show off their new augmented reality technologies. This week, it was Apple’s turn, with new AR features for iOS 15 along with new capabilities for developers.

Meanwhile, Facebook’s plans to launch a smartwatch in order to circumvent the dominance of Apple and Google over the mobile ecosystem leaked this week, and those plans include a future symbiotic relationship with its forthcoming smartglasses. Also, Snap shared a new AR experience developed via Lens Studio for its next-generation Spectacles smartglasses… more

Boost Your Social Clout

Tyler Lindell - Turn Your AR/VR business into a Market Influencer