AREA Launches Research into AR Manufacturing Barriers

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Hot on the heels of delivering its third research project, the AREA has launched a new project, defined and voted for by the AREA members, targeting barriers to AR adoption in manufacturing.

While many manufacturers have implemented AR trials, proofs of concept, and tests, relatively few have rolled out fully industrialized solutions throughout their organizations. The goal of the fourth AREA research project is to identify issues and possible strategies to overcome these barriers.

This is the first AREA research project that focuses on a single industry in which there are many use cases that can improve performance, productivity and safety, and reduce risks and downtime. The project will have both quantitative and qualitative components and the deliverables will include an AREA member-exclusive report and a framework for identification of common barriers and the best mitigation strategies. In addition, there will be a case study illustrating the use of the framework that will be published for the AR community.

Dr. Philipp Rauschnabel of the xReality Lab at Universität der Bundeswehr in Munich and his team will be leading this research. Enterprises interested in providing input to the project may complete this form or send an email to research@thearea.org.

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